While creating beautiful, functional designs is at the heart of being an interior designer, your ability to work with other people is as big a factor in your ultimate success as the art itself. Rarely will a designer meet a client who will happily relinquish all creative decisions, and often a designer will have to please multiple people as part of a single project, not to mention myriad vendors, contractors, and other service providers.
Interior designers work in spaces where clients have significant emotional attachment, especially in their personal residences, but also for commercial spaces that house their businesses. Interior design projects involve large sums of money, which can also create a lot of stress for everyone involved.
Ultimately, becoming a successful interior designer with repeat clients and a pipeline full of referrals comes down to how well you manage the overall process and all of the personality quirks and fluctuating emotions of your clients and everyone else involved in the final product. Setting boundaries and expectations, providing detailed legally viable contracts, and having a knack for tact and diplomacy are the pillars of a strong interior design business that can stand the test of time.
Here are some tips to help you navigate all of these hurdles.
The way you begin a project can often have the greatest impact on how smoothly it will progress. Be polite, yet firm in your processes and procedures. Here is the checklist to follow before getting started:
As an artist, it is very difficult to deviate from your vision, particularly to please people that don’t have the depth of experience and long-term exposure to design that you do. However, your projects are ultimately the property of your clients. They have the ultimate say in the design decisions, to the extent they are not insisting on designs that present physical danger (in that case, you have a liability to insist on complying with legal building codes). How do you ensure you are creatively aligned with your clients? Try these steps:
As the professional interior designer, you are in control of your time and your business practices. While you have to work with your clients' availability, even when inconvenient, you should not accommodate unreasonable scheduling demands or put up with a lack of or disrespectful communication.
Cultivating positive and productive relationships with your clients is crucial to your long-term success as an interior designer. Just like any other relationship, setting expectations, establishing boundaries, and coming to a mutual understanding of your shared goals and how you will achieve them provides a sense of security that leads to positive outcomes. Starting every project by establishing your standard way of doing business makes you look professional, competent, and worthy of respect and even deference in times of disagreement. It also helps weed out potential problem clients by testing people's willingness to accept your terms of doing business. Write the book, follow the words, and watch your business thrive.
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